5 Reasons Why Video Interviews Are Essential to Assessing Candidates


In recent years, video interviews have started to become an integral part of the recruitment process for many businesses.

However, that isn't the case for everyone.

If your business is yet to see the value in video interviews, you're missing out on a whole host of benefits which can make all the difference when assessing candidates.

Here are a few casing examples'

Speed and quality

One of the biggest reasons to use video interviews is the way they help streamline processes in a business' recruitment push.

When you're faced with dozens of CVs, they all start to look the same.

This can lead to non-intentional mistakes being made and missing out on hiring a top performer.

Video interviewing during the shortlisting stages gives you a chance to cut through the noise and put a face to the name.

You don't have to rely on a piece of paper.

Instead, you'll be able to analyse body language, attitude and personality.

Ultimately, you can gauge what a candidate is like without having to commit to a long face-to-face interview.

Instead of hastily shortlisting candidates, you can give more of them an opportunity to at least make a visual impression of themselves.

In turn, this proactive approach to hiring will improve the quality of the hire as well.

Video interviewing allows you to see who exceeds or fails to live up to the expectations initially portrayed through their CV.

In a sense, you'll get a rounded opinion on an individual which can make the decision process significantly easier further down the line.

Adopting this detailed approach will benefit your choice of hire and ensure you don't have to waste further time finding someone else a few months later.

Fewer no-shows

The issue of interview no-shows is a regular occurrence in today's digital world.

Passive candidates often like the idea of changing careers, but later think twice.

Whereas job seekers might receive another offer if your recruitment process is moving too slowly.

Either way, video interviews can reduce the likelihood of no-shows by eliminating the ones who aren't fully committed.

The candidate will have greater flexibility to pick a time and date that suits them. Therefore, this gives them no excuses to forget or fail to turn up.

At least if they do miss it, you won't have wasted hours out of your day prepping for an extensive face-to-face interview.

Instead, you can use the video interview to get acquainted with the candidate and assess who's passionate about the job.

If they're going through the motions, you don't have to offer them a formal interview.

What's more, you can provide after-hours interview slots as well.

This is a real bonus if the candidate is finding it hard to get the time off from their current job.

Fresh opinions

Trying to find a time that suits managers, stakeholders and the candidate is near-on impossible.

With a video interview, you can record the visual meet and send it to everyone to watch in their own time.

Having multiple people involved in the hiring process will give you a more holistic and rounded view on an individual, which in turn will reduce any conscious and subconscious bias for the decision-making process as well.

Cuts down on travelling

Video interviews aren't restricted to locations either.

So, if you're thinking of hiring a freelancer or the candidate is yet to relocate, you can make it easy for both parties by doing it via the internet.

Similarly, if you're travelling around the country, but need to make a quick decision, at least you can do it when you're on the move.

It's also worth remembering that some parts of the UK are experiencing skill shortages too.

For instance, it's not easy to find a software developer in rural Herefordshire.

So, it would be unfair to make dozens of candidates travel hours to a city just to attend an initial interview.

A video interview allows a candidate to get a sense of your business before they choose to relocate or decide whether they want to make the long commute every day.

Get to know them

Before offering multiple face-to-face interviews and wasting further time, it pays to get to know the individual.

Video interviews are an opportunity to break the ice and see if there's any common ground shared for a work culture side of things.

After all, you'll need to see this person on a daily basis, so it helps if you like them!

Video interviews are a lot less daunting than face-to-face ones, as they can be held in the comfort of the candidate's home.

As a result, this will help the candidate feel confident and happy enough to open up.


While adding video interviews to your recruitment process may seem like extra work, it can save your business time and money in the long-run.

You're more likely to find the right candidate as they'll have a chance to expand on their CV and get their personality across.

This way, you can cut out any rash decisions and easily identify raw potential, so you can form a better opinion of a candidate before progressing.

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